Victor is a user experience (UX) researcher with a passion for representing the voice of the end user in product design decisions. He writes and speaks on the application of psychology to design. He's written for A List Apart, Smashing Magazine, UX Booth, User Experience Magazine, and more. He's the author Design for the Mind, a book from Manning Publications on the application of principles of psychology to design. about the book: Design for the Mind: includes 7 Psychological Principles of Persuasive Design teaches you to recognize how websites and applications can benefit from an awareness of our innate, natural responses as humans, and how to apply the principles to your own designs. listener discount: bit.ly/yocco1https://www.manning.com